While the numbers are alarming and a definite cause for worry, and amidst our precautions and our solidarity in fighting this together, I can’t help but observe several interesting nuggets in this crisis that I’d like to share — from the branding point of view. Here are FIVE branding principles in action throughout this crisis that we may learn from and apply in our businesses.

Prof Scott Galloway is a clinical professor of marketing at the New York University Stern School of business. Don't just focus on top of funnel activities of building brand awareness all the way to nurturing the lead to the point of conversion. Go beyond. Delight the customer. Make them advocates and champions of your brand. In this age of social media, the customers' voice is loud.