An abstract portrait of Ferdaus in a collared shirt, with fragmented dark surfaces and orange-red light beneath

The Human
Who Does
Branding &
Marketing

Fractional CMO consultancy.
Execution with my AI-enabled team.

Work With Me

CMO level direction,
with an entire team to make it happen.

01Your fractional CMO

20+AI-enabled specialists at Neu Entity

Brands I've worked with

How we can work together

Get marketing
off your plate.

You have a business to run. I take the lead on your marketing: setting priorities, guiding your team, and bringing in mine when you need the work done. Less chasing. More room to focus.

01 / CONSULTANCY

Hire me as your
fractional CMO

Senior marketing direction for your business. Work through the priorities, make the decisions, and give your team a clearer way forward.

Brand positioning & marketing direction
AI opportunities worth pursuing
A clear brief for your team to execute

Explore consultancy

02 / CONSULTANCY + EXECUTION

Hire me and my
team of experts

The same direction, with Neu Entity helping put it into practice. A team of 20+ people with varied expertise, all AI-enabled.

Strategy connected to delivery
Branding, marketing & content production
AI workflows & business systems

Explore working together

Work with meConsultancy + Execution

Good thinking.
Put to work.

Branding, marketing, and putting AI to work in your business. We can start with advice and take it into execution when you need it.

Explore how we can work together

Branding & marketing

Get clear on your positioning, your message, and how your marketing brings the two together.

Explore

AI content creation

Create content with AI, while keeping your voice and judgment in the work.

Explore

AI lead generation

Connect the steps from an enquiry to a useful conversation, with less getting lost along the way.

Explore

AI business systems

Make repeatable work easier to run, with practical AI workflows and business automation.

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What changed
because of the work.

A few stories from the work. I share what I can, while keeping client strategy and sensitive details private.

Illustrative conference stage viewed from the audience — AI-generated illustration

CLIENT FEATURE & ACHIEVEMENT HIGHLIGHTS

World’s first trade association for digital assets

Supported the branding and creative function for its first 5 years.
Helped coordinate and design the world’s first blockchain summit in Washington DC, coordinating from Singapore.
Branded and activated 8 sub-brands over the years.

Illustrative contemporary office workspace — AI-generated illustration

CLIENT FEATURE & ACHIEVEMENT HIGHLIGHTS

MNC talent management SaaS company

Brought in as a hack for a small presence in Asia to go up against big players.
Helped close deals with many major MNC clients, often beating bigger players.
Oversaw the expansion of the business to multiple countries across Asia Pacific and Japan.

Illustrative grocery aid distribution in a Singapore public housing setting — AI-generated illustration

CLIENT FEATURE & ACHIEVEMENT HIGHLIGHTS

One of the oldest nonprofits in Singapore

Unified the brand direction after decades of legacy and heritage.
Oversaw market reactivation, bringing it from an unknown brand to one of the top 3 in brand recall.
Impacted revenue channelling through careful brand architecture.

Let's make sense of this world that's overtaken by AI, in the most human way possible.

Branding with Purpose.Marketing for Impact

More than
the surface.

I'm Ferdaus, founder of Neu Entity.
I can help you with your branding & marketing, now enhanced with AI.

This is where I share my thoughts on branding, business and life.

Read my Journal

From the journalRead my Journal

The Human
Who Does
Branding &
Marketing

CMO level direction,
with an entire team to make it happen.