5 Branding Lessons We Can Learn from the COVID-19 Pandemic
While the numbers are alarming and a definite cause for worry, and amidst our precautions and our solidarity in fighting this together, I can’t help but observe several interesting nuggets in this crisis that I’d like to share — from the branding point of view. Here are FIVE branding principles in action throughout this crisis that we may learn from and apply in our businesses.
Brand Building, According to Scott Galloway
Prof Scott Galloway is a clinical professor of marketing at the New York University Stern School of business. Don't just focus on top of funnel activities of building brand awareness all the way to nurturing the lead to the point of conversion. Go beyond. Delight the customer. Make them advocates and champions of your brand. In this age of social media, the customers' voice is loud.
Dealing with Imposter Syndrome as an Entrepreneur
While it is normal to have imposter syndrome, it will definitely slow down growth of your business and even yourself as a person. The lack of self awareness and confidence will cost you more than you think. If not diagnosed and treated early, it will make you a mediocre entrepreneur. And mediocrity is not a trait an entrepreneur should have. It will lead to going out of business.
What we can do amid the COVID-19 outbreak from branding and marketing POV
This outbreak has affected all of us — whether we are in business or not. For those of us running businesses, we may see drops in revenue, biz dev & marketing activities, operations and even morale. Yet the message we get from the government and world leaders is that life should go on. We cannot be at a standstill because of this.
Welcome to the new site
I’ve always wanted to capture this journey I’m on. One of entrepreneurship, branding, creativity, family and life from my perspective. Ever since I was a teenager, I’ve always been fascinated by websites. A place on the internet one can call home. A shopfront in the virtual world. A piece of digital property that gives a business entity credibility and trust.