I’m Ferdaus, founder of Neu Entity. I can help you with your branding & marketing.
Maybe your brand needs clarity. Maybe your marketing needs direction. Or you’re working out where AI fits in your business. We can start with the problem, work through the options, and decide what’s worth doing.
Consultancy first. Execution if you need it.
Where we can work togetherFour areas. Your starting point.
01
Branding & marketing
What do you want to be known for?
We can work through who you serve, what makes your business relevant, and where your marketing should focus.
Brand positioning & messaging
Marketing direction & priorities
A clearer brief for execution
02
AI marketing
Where does AI actually help?
Start with the work you need to improve. Then decide where AI can support research, content and production—and where a person needs to review it.
Marketing workflow review
Content & production processes
Human review built into the process
03
AI lead generation
What happens after someone shows interest?
Look at how you capture enquiries, understand what people need, and follow up. Identify where AI or automation can help, and where the relationship needs a human.
Enquiry & follow-up journeys
Lead qualification workflows
Clear handoffs to a conversation
04
AI business systems
What keeps taking up your time?
Map the work before choosing the tools. Explore what can be simplified, what can be automated, and who stays responsible when something needs attention.
Process mapping & priorities
AI agents & workflow automation
Review points, ownership & handoffs
How we work
Start with a conversation.
We’ll agree on the scope and responsibilities before starting. You can work with me for advice, or discuss support with implementation.
01
Make sense of it.
Your business, what you’re trying to achieve, and where you’re stuck.
02
Decide what matters.
Work through the options and agree on what to prioritise.
03
Put it into practice.
Take the direction to your team, or discuss execution together.
Before we talk.
Can I come to you just for consultancy?
Yes. Consultancy can stand on its own. Execution is an option we can discuss based on what you need.
Do I need to know which AI tools I want?
No. Bring the problem or the process you want to improve. We can work out whether AI belongs in the solution before choosing tools.
What will it cost?
Consultancy: I work with you as a fractional CMO, at about a tenth of the cost of hiring a full-time CMO.
Consultancy + execution: You work with me and my team of 20 people, with varied expertise and all AI-enabled, at about the cost of hiring one fresh graduate.
Those are the benchmarks for working with me. We’ll agree on the scope and exact fee together.
What should I bring to the first conversation?
A little context about your business, what you want to achieve, and what isn’t working. You don’t need a finished brief.