On branding, business
and life.
This might be a touchy subject. You are observing your kids play, and you realise there is a massive difference in capability of thought and the simplicity of their world. You sit there, and anxiety sets in. It stems from having…
Read articleI want to look back at history and see it repeating itself. I feel when we go through life today, a lot of the problems we are facing feel unique, but it is actually something that humanity has "been there, done that" before. So,…
Read articleBeen thinking about how easy it is to manipulate perception. Especially in food. You don’t need to change the product. Just how it’s framed. I read about the cake mixes in the ‘50s. They were too convenient. “Just add water”.…
Read articleThe content that gets the most engagement on socials tend to have good storytelling, and the more authentic sort of storytelling involves some level of personal and real life stories. And the best ones within those... tend to…
Read articleWhen I started this business, I thought that after a specific period of time, I will have the answer to whether I've 'made it' or not. Business... much like life... isn't like that at all. It's not black and white. There's a…
Read articleI want to write tonight. I want to write and then hit publish. Writing leaves an imprint. Whether you write on a piece of paper, which almost no one does these days… or you write into a computer — you leave your thoughts…
Read articleBefore AI and ChatGPT, we were already in an age where there is an overloading of information. It's these black hat SEO hackers that ruin everything. They sell a very commoditised service, something that’s almost tactile. They…
Read articleIn today's digital age, your attention is a precious commodity that businesses vie for. This article is about the significance of where you invest your attention and the ethical considerations of marketing.
Read articleCutting straight to the point, I think the amount of inertia is equal for both cases. It’ll be hard for both starting and restarting. But I would argue, restarting might actually be harder. Let me explain. When you are starting…
Read articleTime is what we want most, but what we use worst — William Penn We are all travelers through this medium called time. We have no choice about it. Time feels relative — it’s fast when you’re having fun, and it’s painfully slow…
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