Branding can make a huge impact on your business or organisation, when done right.
Thoughts on branding, business and life.
Let’s Chat Over Chai
Nothing unlocks brilliance, ideas and innovation like a good cup of tea. If you’d like to have a chat about your brand and business, let’s connect!
Tea is on me.
Boards & Associations
Neu Entity is a branding agency in Singapore that I started in 2014. We focus on brand development work through strategy, design and marketing. I serve as the brand strategist and as Senior Partner among a team of talented individuals.
MTFA (Muslimin Trust Fund Association) serves the community in matters such as orphanages, burial and operation of a dialysis center. We have been operating since 1904. I serve on the board as the chairman of Publicity.
RedShift Partners are a management consultancy that focuses on helping cloud businesses understand and take advantage of market opportunities in Asia. I do brand consulting on an ad-hoc basis.
tokuAsia is an entertainment company based in Singapore. Its flagship brand is Sacred Guardian Singa, a superhero that is supported by the real history, culture and heritage of Singapore and Southeast Asia. I serve as an advisor.
What if every good business can be more meaningful to their customers?
What do I mean by “Good Businesses”?
I’m talking about businesses who have a moral compass. They are founded on a vision to create a better version of the world, through whatever value they wish to contribute, regardless of size or scale.
Businesses whose founders hold good ethics in their day to day dealings. Businesses led by people who care for their teammates, and their customers. I’m talking about businesses (and organisations) that will never compromise doing the right thing for a purely monetary trade-off.
These businesses will have it hard — especially as the business world is full of ethically challenged entities, who are out to make a profit at the expense of people and environment.
Be a good business. Don’t waver.